NY Times.com: A Fairer Credit Card - Priceless (6/23/09) Michigan CUs Set To Roll Out “Credit Union Difference” Cooperative Advertising Campaign (2/13/09) The Michigan Credit Union League (MCUL) and Michigan credit unions aim to hammer home the message of credit union growth, (on pace for 2 million new members nationally in 2008) and soundness (assets rose 5 percent nationally in the first half of 2008), through a new, multi-million dollar campaign called “The Credit Union Difference Initiative.”